Creative Labs needed a fun and unique way to introduce their X-Fi audio processing chips to their retailers before the product was launched. They called upon AwesomeShot Studios to create a short but informative video that was screened at the AMC Mercado theaters to a packed house. This allowed the company to present a focused and concise introduction with a minimum of time and resources. The entire production was scripted, shot, edited and delivered within 72 hours.
Further adventures in moving images.
Thursday, February 17, 2011
Case Study - Creative Labs
Creative Labs needed a fun and unique way to introduce their X-Fi audio processing chips to their retailers before the product was launched. They called upon AwesomeShot Studios to create a short but informative video that was screened at the AMC Mercado theaters to a packed house. This allowed the company to present a focused and concise introduction with a minimum of time and resources. The entire production was scripted, shot, edited and delivered within 72 hours.
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