Tuesday, October 11, 2005

The problem with technology

I'm currently in the process of fixing someone's wedding video. I'm not going to mention any names to protect the innocent (and not so innocent), but I know for a fact that this couple was shown a polished, well shot and edited wedding video and signed on believing that they could expect the same (or similar quality).

So here I am, late at night, fixing the work of 2 amateurs with decent-quality cameras and wishing I could give them a piece of my mind. This isn't the first time I've been asked to clean up someone's 'video mess'. And at least the junk coming out of their cameras is of higher quality (due to camera technology alone).

The best analogy I can come up with is the person who buys the best cookware, but doesn't have the skills to make minute rice properly. Will their food taste better after their purchase? Probably not...but at least it won't start a fire.

If you are a couple considering hiring a videographer, ask to see some raw footage. Editing can often make a silk purse of a sow's ear, but the raw footage speaks volumes about the quality of the person behind the camera.